Jody Allen Founder/Chief Content Editor
Jody is the founder and essence of Stay at Home Mum. An insatiable appetite for reading from a very young age had Jody harbouring dreams of being a published author since primary school. That deep seeded need to write found its way to the public eye in 2011 with the launch of SAHM. Fast forward 4 years and a few thousand articles Jody has fulfilled her dream of being published in print. With the 2014 launch of Once a Month Cooking and 2015’s Live Well on Less, thanks to Penguin Random House, Jody shows no signs of slowing down. The master of true native content, Jody lives and experiences first hand every word of advertorial she pens.
Mum to two magnificent boys and wife to her beloved Brendan; Jody’s voice is a sure fire winner when you need to talk to Mums.
Once you’ve set up your business, the harder aspect comes in — how to market your business.
If you don’t have problems with budgeting, you can go as grand as you want in marketing your business, but when you have limited budget, you resort to cheaper ways to leverage your resources when promoting your product.
Usually, with small businesses, you don’t have the luxury of money to spend on marketing as you might want to just spend it on updating your products. And with the advent of technology that has become more handy, marketing your business is now easy and cheap. Here are 50 ways for you to market your business on a shoestring budget.